Sora's first commercial film debuts in Cannes! 3 million netizens watched

Sora's new blockbuster is popular again, and it's a serious commercial promotional film.

Without further ado, let's look at the results:

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The film, titled The Origins of Toys R Us, was created by director Nik Kleverov using OpenAI’s Sora.

After the news was released, the related posts instantly attracted nearly 3 million views from netizens.

Some netizens even expressed excitedly:

It’s great to see this resurrected brand, full of childhood dreams, leading the trend.

Well, I have to say, Sora’s success is clear once it’s released, and the film made a high-profile appearance at the Cannes International Festival of Creativity a while ago .

Next, let’s take a look at what highlights Sora showed in this film.

Sora's first commercial film

The film shows off Sora's consistency as always .

In the video , which is about one minute long , the little boy who appears repeatedly is always wearing the same plaid shirt and glasses .

Moreover, as a commercial brand promotional film, it highly restores the brand story and integrates the brand's characteristic elements.

Just a quick note here, this commercial mainly tells the origin story of the mascot Jeffrey the Giraffe and how founder Charles Lazarus dreamed up Toys R Us.

Sora conveys some key elements of the brand with just a few naturally connected shots in the film.

For example, as a toy manufacturer, the film as a whole presents a children's fantasy color .

Another example is the sponsor’s mascot, the giraffe .

The original picture is this:

In the video it looks like this:

Of course, the film also features Sora’s favorite slow motion .

This is a point that the post-production staff discovered when Sora released its first short film:

I don't know why, but a lot of the footage looks like it's at 0.5x and 0.75x.

Look, the big, shiny logo of the sponsor is getting closer:

But to be honest, upon closer inspection, this film still has some room for improvement.

Controversy is inevitable

When it comes to Sora's new blockbuster, there are also a lot of controversies mixed in with the positive reviews.

Overall, netizens felt that the film was not real and natural enough.

For example, some careful netizens found some "irrational" things in the video :

Some netizens also expressed doubts about whether the image of the little boy is consistent :

But the most important thing is people 's doubts about commercial videos generated by AI .

Some netizens made sharp comments:

The new definition of "director" is now "prompt typist"

As of press time, the director has deleted the relevant tweets .

So, what do you think of this commercial film by Sora?