What are the actions to improve the perception of information and communication services?

Recently, the Ministry of Industry and Information Technology responded to the “524” action in the “Notice on Carrying out the Action to Enhance the Perception of Information and Communication Services” (promote the realization of the “five optimizations” of service measures, the establishment of a “dual checklist” for personal information protection, and the realization of the “four enhancements” requirements for service capabilities) Interpretation.

 

According to the website of the Ministry of Industry and Information Technology, recently, the Ministry of Industry and Information Technology has responded to the "Notice on Carrying out Information and Communication Services Perception Improvement Action" (hereinafter referred to as the "Notice") in the "524" action (promoting the realization of the "Five Optimizations" of service measures, and establishing personal information protection "double “List” to achieve the “four enhancements” requirements of service capabilities) for interpretation.

Realize service measures "Five Optimizations"

With regard to the optimization of service enhancement measures, the Ministry of Industry and Information Technology proposed that the first is to optimize the display of tariff package settings, standardize telecom tariff marketing behavior, guide basic telecom companies to introduce simple tariff package plans, and do a good job in tariff "list-style" publicity.

 

The second is to optimize the propaganda method of dual gigabit services. Gigabit optical networks and 5G are important components and cornerstones of new infrastructure. The "Notice" requires related basic telecommunications companies to strictly fulfill their service promises, promote the development of 5G services in an orderly manner, and guide users to fully understand the various factors that affect fixed broadband speeds. , Better use of fixed broadband services.

 

The third is to optimize the privacy policy and the way of displaying permissions. The "Notice" clearly states that companies should provide users with a summary of the APP privacy policy in a concise, clear, and easy-to-understand manner. The content presented should be concise and focused so that users can read and understand. The "Notice" requires that if it involves calling sensitive permissions such as albums, address books, and locations in the user terminal, the user should be notified of the purpose of calling permissions in an appropriate manner, such as through a mask, top bar floating window, etc., when the service scenario actually occurs. , Allowing users to have a clearer understanding of the purpose of permissions, and fully protect the user's right to know, so that users can more clearly make active choices.

The fourth is to optimize the way of displaying information in the APP open screen pop-up window. Currently, major Internet companies (TOP100) have basically solved the problem of "can't turn off" opening messages, and the discovery rate of "random jump" misleading users has dropped to 1%. The "Notice" requires all Internet companies to set up obvious and effective close buttons in their APP screen opening information and pop-up information windows, so that users can "find it and close it", and must not use full-screen pictures, videos, etc. as jump links. Misleading users to click.

 

The fifth is to optimize the way of providing online disk services. Considering the business form, service model, user perception and other factors of online disk services, the "Notice" proposes an introduction to relevant companies to optimize product service tariffs from two aspects of publicity and meeting user basic needs, and provide reasonable upload and download rates. , To meet the basic needs of free users and other requirements.

Establish a "double checklist" for personal information protection

Regarding the specific implementation of the establishment of a "double checklist" for personal information protection, the Ministry of Industry and Information Technology puts forward two requirements. One is to establish a list of collected personal information. The "Notice" requires relevant companies to concisely and clearly list the basic information of users' personal information that APP (including the embedded third-party software tool development kit SDK) has collected, including the type of information, purpose of use, and usage scenarios.

 

The second is to establish a list of personal information shared with third parties. In order to allow users to clearly understand the sharing of personal information among APP, SDK and other third parties, the Ministry of Industry and Information Technology, based on the previous APP special governance actions, further requires companies to list the basic user personal information shared by APP and third parties in the secondary menu. Circumstances, including the types of personal information shared with third parties, purpose of use, usage scenarios, and sharing methods, etc.

Realize the "four enhancements" of service capabilities

Regarding the "four enhancements" of service capabilities, the Ministry of Industry and Information Technology pointed out that the first is to enhance cross-regional communication capabilities. This time, the two businesses of "Family Network" and "Fixed Mobile Convergence" with "large base and high voice" were selected as the focus of the next step in promoting cross-regional services. Among them, the "Family Love Network" business strives to achieve nationwide cross-provincial operation within this year; as the "Fixed Mobile Convergence" business involves large-scale and systematic transformation of the enterprise back-end system, the workload is relatively large and it is difficult to achieve in the short term, our ministry will give priority Promote the integration of cross-regional mobile phone numbers and fixed broadband services in the province, while encouraging qualified enterprises to achieve cross-provincial processing.

 

The second is to improve the service capacity of number portability and network transfer. The "Notice" requires all companies to add new business halls that can handle number portability to ensure that the layout is reasonable and promptly publicize it to the society, so that users will not run away.

 

The third is to improve the responsiveness of the customer service hotline. The "Notice" requires that companies engaged in Internet information services should establish a customer service hotline, and publicize the customer service hotline number in prominent locations such as websites and APPs; encourage qualified companies (combined with the size of the company and the number of users, the first batch contains 39 companies Major Internet companies) provide sufficient manual customer service seats and provide direct manual hotline services to the elderly. The customer service hotline strives to achieve an average monthly response time of up to 30 seconds, and the response rate of manual services exceeds 85%.

 

The fourth is to improve the personal information protection capabilities of APP's key responsibility chains. The "Notice" requires that app stores should provide testing services for apps on this platform to prevent illegal apps from being put on the shelves. Developers should fully consider the user's right to choose. The embedded SDK shall not be self-starting or associated startup in non-service-necessary or unreasonable application scenarios. At the same time, the APP developer and the embedded SDK should provide corresponding functions, and the user can choose whether to enable the association. start up.