At the BonreeONE 2025 Spring Edition Global Launch Conference held recently, Borui Data released the Bonree ONE 2025 Spring Edition and announced its global strategic layout. It took 16 years to complete the evolutionary revolution from tools to platforms. Through continuous technological innovation, it helps companies break out of the "data fog".
Transformation and innovation from a single tool to a platform
Looking back at the development history of Borei Data, it is not difficult to find that it has always been closely linked to the changing context of enterprise IT maintenance and operation needs. When it was first established in 2008, Borei Data entered the market with network registration tools and gradually expanded to the field of application performance management. However, with the popularity of cloud native and microservice architecture, single performance monitoring can no longer meet the needs. What enterprises need is full chain perspective from client to server, from code to infrastructure.
By 2023, Borei Data will introduce AI algorithms, log analysis capabilities, and a unified storage engine to build a unified data analysis foundation and improve users' maintenance efficiency. At the same time, users can also connect to third-party data through data integration and ETF tools to improve observable core capabilities. In 2024, Borei Data innovated its products and defined a global data model for observable systems, including entities, indicators, events, logs, call chains, records, and meta-attributes. Based on the model definition, users can quickly understand the data structure, making data usage clearer and more controllable.
This year, Borei Data further promoted the platform strategy, focusing on customer demand pain points, shifting from a single tool to a platform solution, and expanding the scope of services from maintenance to multiple roles such as business, products, and operations, helping enterprises achieve data integration governance and flexible analysis. The platform strategy has also won the recognition of the market. According to the IDC report, in the first half of 2024, Borei Data ranked first in the Chinese application performance management and observability APMO market, with a market share of 19.1%.
Meng Xidong, President of Bonree Data, said that in the past, Bonree Data provided a single tool. Since entering the observability track in 2022, through continuous product iteration, it has gradually established an integrated intelligent observability platform Bonree ONE, covering end-to-end link analysis, AI algorithm integration, unified data models and other core aspects, helping enterprises to establish global observation capabilities.
Globalization strategy launched, from China to the world
After establishing a leading position in the local market, Bonree Data will set its sights on the broader global market. Bonree Data Product Director He Anhui said that Bonree Data hopes that the Bonree ONE product can go from China to the world and truly achieve "ONE World".
In the newly launched Bonree ONE 2025 Spring Edition, Bonree Data officially launched an international version that supports switching between Chinese and English to meet the needs of overseas customers. Specifically, Bonree Data launched an English version of the official website (en.bonree.com), an English version of the product page, and an English version of the product usage documentation to help overseas users better understand Bonree Data's product capabilities and product function usage. In addition, Bonree Data also adjusted its pricing strategy to meet international standards in terms of charging model and pricing unit to meet the usage habits of overseas customers.
Meng Xidong said that due to environmental factors, many foreign companies have withdrawn from China, and Borei Data also hopes to compete with foreign manufacturers in the global market instead of building cars behind closed doors. Therefore, Borei Data will choose a global strategy to develop and verify whether the product direction is correct.
Borei Data's globalization strategy focuses on three regions, including Hong Kong and Macau, East Asia, and Southeast Asia. It will adopt a distribution model, with Southeast Asia choosing to cooperate with Amazon Cloud Technology, and Hong Kong and Macau cooperating with Huawei Cloud or expanding agents. Currently, Borei Data has signed cooperation agreements with Hong Kong's Health Insurance Bureau, Kazakh banks and other companies, taking the first step towards globalization.
Upgrading technology to build product competitiveness
In addition to the globalization strategy, Borei Data has also iterated and upgraded in three aspects: cloud-native observation capabilities, data model value, and user experience, and continued to hone the core competitiveness of its products.
As we enter the cloud-native era, observability is becoming more and more popular, and the demand for cloud-native observability is also growing. To this end, Bonree Data focuses on container orchestration. The Spring Edition of Bonree ONE 2025 is deeply compatible with Prometheus on K8s, enhancing the insight and analysis capabilities of K8s control plane components, comprehensively observing the health of K8s business planes, and gaining in-depth insights into the operating status of K8s control planes. It also supports dynamic discovery of Services and Pods, automatically identifying the environment that can be monitored.
In terms of deepening the value of data models, Bonree Data has upgraded the global data model to achieve unified governance of entities, indicators, logs, events, links, and other data. In the spring version of Bonree ONE 2025, it also launched automatic labeling capabilities to seamlessly connect business semantics with observable signals and reduce manual configuration costs. At the same time, it creates multi-dimensional observation application scenarios, and displays the operation status of enterprise data and systems in a one-stop manner in the form of connection diagrams, connecting the entire emergency positioning process and improving problem handling efficiency.
In terms of user experience, Borei Data has launched a new "ready-to-use" navigation menu, which allows users to customize new functions according to their needs, and supports favorites and recent visit records, making it convenient for users to use quickly. At the same time, the new workbench integrates alarms, business health scores, and event centers to provide a global perspective of maintenance priority management to help enterprises make efficient decisions.
He Anhui said that after four years of iteration and upgrading, we hope to verify the core competitiveness of our products through continuous innovation and continue to lead the best practices of observability solutions in China.
Conclusion
In the era of digital economy, observability has surpassed the scope of technical tools and has become the cornerstone capability of enterprise digital transformation. As technologies such as AI, cloud native, and big data continue to merge, the boundaries of observability will continue to expand. Only by keeping close to user needs, insisting on technological innovation, and building an open ecosystem can we stand at the forefront of the digital wave. From deepening local development to global deployment, from tool innovation to platform empowerment, Borei Data has spent 16 years on a unique evolutionary path.
