Due to the influence of factors such as GenAI, the telecommunications market is about to face disruption. What telecom trends does the industry expect to emerge in 2024? Overall, while this article contains 10 trends, these trends are determined by four themes: continued advancement of 5G technology, disruption driven by artificial intelligence, and innovation will become increasingly sustainable Increasingly, messaging is at the forefront of decisions, and messaging is evolving, including Apple's support for Rich Communications Services (RCS).

Digital innovation in the telecommunications industry has grown rapidly over the past decade, with advances that have greatly improved the efficiency of the rollout of new telecommunications services. In the year ahead, we expect operators to capitalize on this efficiency and take bold actions to better position themselves for the major technological and business changes to come.

Satellites are expected to play a key role in the development of 5G networks by 2024, helping 5G networks achieve coverage in underserved areas, improve performance and capacity, and enhance backhaul support and better network resiliency.

There will be greater use of open APIs in the telecom space, driven by increased fraud and rising SMS pricing.

Use GenAI to "revolutionize conversational artificial intelligence" and enable personalized marketing automation, allowing telecom companies to identify and segment audiences based on demographics and behavior.

Integrated SIM or iSIM devices will proliferate in 2024, especially driven by Low Power Wide Area (LPWA) network technology, where size reduction is a top priority.

The increase in 5G data roaming traffic due to revenue losses from continued use of the Account Transfer Procedure (TAP) will drive the adoption of the GSMA Billing and Charging Evolution (BCE) 2.0 protocol. Specifically, BCE will enable operators to apply differential pricing for roaming access to different network slices on separate 5G networks.

Sustainability initiatives by telecom companies are expected to be prioritized, with a particular focus on applying artificial intelligence and machine learning, pursuing sustainable supply chains, and more energy-efficient devices and batteries.

Large language models (LLM) will lower the entry barrier for enterprises to implement voice robots. “Voice services must continue to evolve; not only improving service quality, but also increasing enterprise agility. As enterprises seek to reduce costs and improve response times, large language model voice bots are expected to gain increasing adoption across various verticals. use.

5G advanced networks will support new mobility and extended reality markets. The next generation of 5G “will bring huge benefits to the entertainment and education industries by enabling more interactive application use cases, and operators must capitalize on the rise of new use cases by supporting business models that leverage APIs for service access.”

More comprehensive, network-wide AI implementations will improve functional efficiency, and network-wide AI implementations are expected to come to the fore in 2024. This will include AI services that can access data from across the network, from core to edge nodes, rather than in isolation.