Who is the real fourth largest communications operator in China?
At the earliest, China Tower was considered to be the fourth largest communications operator in China; after the 5G era, China Radio and Television was considered to be the real fourth largest communications operator in China; however, in the GZW ranking of central enterprises, satellite communications seemed to be the fourth largest in China. Big communications operator. However, these disputes are all from the perspective of the industry status of each company. According to the influence of communications, I personally think that Tencent, an Internet company, is the real fourth largest communications operator in China, and even the traditional three major operators can’t wait for it. In view of this, it is more likely to be completely reduced to a pipeline under the impact of Tencent.
How do you say this? The author gives a simple example: a friend wants to send an address to his friend, and he says: "I don't have his WeChat".
This sentence seems okay at first glance, but deep thinking is scary. First of all, since it is a friend, there must be a phone number, but in the friend's subconscious, the phone is only used for communication, not for texting. Therefore, when it comes to text delivery, the first idea is to use WeChat, as everyone knows that SMS can also achieve the goal.
And this kind of performance similar to friends may not be a minority. I believe that in the subconscious of most people, they don't know the purpose of text messages for a long time, let alone whether they have sent text messages recently.
In terms of current usage habits, most people are accustomed to using WeChat for text chat, WeChat for video, and sometimes WeChat even for voice calls. Instead, the phone that used to do communication work takes the second place.
What is the underlying reason behind this phenomenon? Based on the author’s personal analysis, the first is personal free psychology, because in everyone’s subconscious, WeChat communication is free. Although the quality is not good, it is compared to charged mobile phones. Communication is always good for free things. If this point of view is deepened again, the telephone service of traditional communication operators will fall into embarrassment, at least the current short message service has become a yellow flower yesterday. And if this trend is allowed to develop, it is inevitable that communication operators will completely become pipelines.
It is undeniable that Internet companies represented by Tencent are really good at cultivating user habits. For example, Didi and Meituan have just started to cultivate user habits, paying a few cents for takeaways and subsidizing the price of a taxi for 1 yuan. It can be said to be very hot! But operators rarely have the ability to cultivate similar user consumption habits.
In fact, in response to this problem, some netizens have also given their own suggestions: They believe that the SMS service is already a tasteless existence in the operator's business group, why not implement a monthly free gift of a certain amount of SMS to maintain the user's consumption habits? ? Besides, even if you give a user 10 free text messages per month, it costs 1 yuan. Compared with the user's habit of recognizing that operators still have text messaging services, it is clear at a glance which is more profitable.
Do you think that it is necessary for operators to give users a portion of free text messages to maintain the necessary ideological awareness? And in your impression, who is the most powerful and can be called the fourth largest communications operator in China?
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