With the efforts of the three major operators, the commercialization of 5G messages begins, and WeChat QQ faces great challenges

WeChat and QQ have become the strongest kings in the current domestic social field. Although many technology companies want to enter the social field, after years of development, the effect is minimal and unsatisfactory.

 

WeChat and QQ have become the strongest kings in the current domestic social field. Although many technology companies want to enter the social field, after years of development, the effect is minimal and unsatisfactory.

 

Recently, the 5G messaging jointly developed by the three major operators has taken on new trends, which will pose a huge challenge to the status of WeChat and QQ in the social field.

 

5G news launches commercial

China Unicom officially announced on November 8 that it will launch 5G news commercials nationwide, while also using "free" as a weapon to enter the market.

China Unicom launched 5G news trial commercials nationwide, and launched the "5G news experience recruitment activity", providing free 5G news experience packages for corporate customers and individual users, supporting the transmission of basic information such as text, pictures, videos, and location, and a friendly experience Users will enjoy a richer, more convenient, smart, and safe new 5G messaging experience.

 

Since the rise of Internet products such as WeChat and QQ, the SMS functions of the three major operators have been in vain, basically reduced to a tool for receiving various verification codes, and the three major operators have also lost an important "funding" business. After all, more than 10 years ago, people still used text messages to chat, a text message costs a dime, and only text can be sent. This has created a lot of profits for the three major operators.

 

Today, the three major operators have transformed and upgraded traditional SMS, jointly launching 5G messaging, in order to break the monopoly of WeChat and QQ in the social field, and re-enter the market with a new attitude.

 

After the launch of 5G news, will it really threaten the dominance of WeChat and QQ in the social field? I find it difficult to say.

 

Will 5G news threaten WeChat and QQ?

First of all, today's 5G messaging is not what it used to be. In addition to sending text content, it also supports multimedia information such as pictures, videos, and locations. At the same time, it also has the ability to buy tickets, shopping, information, search, etc., involving logistics, travel, and government affairs. , Social and other fields. More importantly, when using 5G messages, it can be done without downloading any APP separately. This is simply too simplistic for WeChat and QQ to take up several gigabytes of storage space at every turn.

 

In addition, 5G news has also made major adjustments in terms of tariffs. The charging model has also changed from the bill-based billing in the previous SMS era to the flow-based billing model. It is expected that the price will be more favorable than the current SMS and MMS, which is a very significant benefit for the dividend in the digital age.

 

In addition, the number of users owned by the three major operators is not less than that of WeChat and QQ, which is their inherent advantage. As long as 5G messaging is powerful, easy to use, and reasonable in cost, it is not impossible to replace WeChat and QQ. After all, the current WeChat and QQ are really getting more and more serious.

 

The ambitions of the three major operators go beyond that

After the launch of 5G news, the first to bear the brunt will affect the number of active users of WeChat and QQ, but the ambitions of the three major operators are far more than that.

 

Today's smart phones are closely related to our daily lives. Food, clothing, housing, transportation, playing, shopping, and learning are all supported by corresponding apps. Therefore, there are a large number of apps in everyone's mobile phones, ranging from a dozen to hundreds of apps, and it is normal that there are 40-50 apps in a mobile phone. If things go on like this, it will lead to more and more bloated phones.

In this case, if there is an application that can contain most of the functions provided by the above APP, then our mobile phones will become cleaner and lighter.

 

Therefore, the emergence of 5G news will make it possible.

 

From the current point of view, the biggest features of 5G news have two aspects.

 

First, it can be used without downloading, installation-free, strong contact, authenticity, and it is a system-level function. The second is that the integrated functions are diverse, which can meet the needs of various scenes in daily life.

For example, it includes the instant chat functions of WeChat and QQ, the office functions of DingTalk and Feishu, the positioning and taxi functions of map software and taxi software, and the shopping function of e-commerce software. For example, during the conversation with 12306, you can quickly realize ticket reservation, payment, and change operations by sending voice, text, or clicking keywords.

 

In general, 5G messaging is a kind of rich media messaging based on the SMS portal, which is convenient, fast and all-encompassing. However, after the large-scale commercialization of 5G messages, will there be a large amount of spam? Further technical means are needed to achieve interception and prevention.