Foreign media: RCS joint development plan of the three major U.S. telecom operators declares bankruptcy

"The recently announced cooperation between T-Mobile and Google is good news for the adoption of RCS and its integration as the next-generation mobile messaging service standard. By adding support for Android Message, T-Mobile does not need to rely on The updated roadmap of smartphone manufacturers has expanded the range of users and added more RCS users to their networks. This is also good news for Mavenir to expand the RCS development footprint in the United States, because the three major mobile network operators are all in their networks Mavenir’s RCS technology is used in the “Mavenir” said the person in charge of Mavenir’s RCS in a statement.

The person in charge continued: "The major mobile network operators in the United States have completed or are in the process of completing RCS interconnection with each other, as well as interconnection with other RCS users around the world. It is expected that there will be RCS services from different mobile operators in the future. The availability announcement shows that RCS has become a reality and will continue to develop."

GlobalData analyst Lynnette Luna explained that Google continues to promote the development of RCS in the United States and elsewhere in the hope that it can profit from B2C advertising. Considering the performance of such services in Japan and other countries, this is not surprising. According to Synchronoss data, Japanese consumers have an open rate of 85% for RCS messages and a click-through rate of 60%-which is much higher than the 0.001% click-through rate of users on mobile banner ads.

Lynnette Luna說：“RCS對谷歌來說確實很重要。”她表示，儘管美國和其他地方的RCS服務發展遭遇了“先有雞還是先有蛋問題”的困擾——即運營商不支持這項服務，是因為客戶並不使用這項服務，反之亦然。

當然，RCS面臨的另一個主要發展障礙是：iPhone製造商蘋果並不支持RCS服務，而蘋果占據了美國智能手機市場近一半的份額。

Lynnette Luna說，“這一直是RCS的致命弱點。”但她亦表示，這項服務可能會受到5G的推動，5G要求運營商部署IMS技術，該技術使RCS互操作性更容易實現。

但Lynnette Luna對T-Mobile、Verizon和AT&T等美國運營商大力推動RCS發展並不抱太大希望，這些運營商目前都在積極擴展自己的5G網絡。的確，AT&T公司甚至沒有回應Light Reading關於其RCS發展情況的問題。

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